Every video project reaches the moment where you need to share your work with the client. How you share video for review has a massive impact on the quality of feedback you get, how quickly the project moves, and how professional you appear.
Most people get this wrong. Here's how to do it right.
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Before covering best practices, let's identify the approaches that cause problems:
Vimeo or YouTube links via email
These work for public viewing, but they're not built for review. Clients can't leave comments tied to specific frames, and you have no way to track approvals.
Dropbox or Google Drive links
Storage platforms are not review platforms. Clients download the file, watch it in their own player, and then try to describe timestamps in an email. This leads to miscommunication and multiple revision rounds.
WeTransfer downloads
These expire, often download the wrong version, and offer no feedback mechanism at all.
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A proper video sharing workflow for client review needs:
1. A dedicated review link — not a generic file storage URL
2. In-browser playback — clients shouldn't need to download anything
3. Frame-accurate commenting — clients click on the exact moment to comment
4. Version organization — keep v1, v2, v3 all in one place
5. A formal approval button — so "looks good" is a logged action, not just a casual email
6. Password protection (optional) — to keep confidential projects secure
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Step 1: Upload your video to a project
Create a new project in HubDesk for the client. Upload your first cut directly to the project. HubDesk supports all major video formats.
Step 2: Set access permissions
Decide whether the review link requires a password or is open to anyone with the link. For sensitive commercial work, use password protection.
Step 3: Copy the review link and send it to your client
HubDesk generates a clean, branded review link. Include it in your project update email with:
Step 4: Client reviews and comments in the portal
Your client opens the link in their browser and watches the video. They click anywhere on the timeline to leave a timestamped comment. They can also draw on frames to annotate specific visual elements.
Step 5: You receive a notification and respond
HubDesk notifies you when new comments arrive. You can respond to each comment directly in the portal, resolving items as you address them.
Step 6: Upload your revision as a new version
Once you've made changes, upload the revised cut as version 2 in the same project. Your client can compare versions side by side.
Step 7: Client approves
When the client is satisfied, they click Approve. You receive a logged approval notification, and you can proceed to final delivery.
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Include review instructions in every email
Assume your client has never used a review tool before. A short note like "Click on any moment in the video to leave a comment directly on that frame" removes confusion and gets you better feedback.
Don't share your highest-quality export for review
Share a compressed preview file (720p or 1080p). This loads faster for clients, reduces bandwidth costs, and saves your 4K master for final delivery.
Set a feedback window, not an open-ended request
"Please review when you get a chance" leads to 3-week delays. "Please leave your feedback by Thursday EOD" gets a response.
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Already know how to share video? Read our guide on how to get client feedback on video for the next step — structuring the feedback itself.
And if you're managing multiple client projects simultaneously, check out how to manage video projects for multiple clients.
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Sharing video with clients for review is not just about sending a file. It's about creating a structured, professional experience that makes it easy for clients to give you clear, actionable feedback.
Use a dedicated video review platform like HubDesk to share video properly — with branded review links, in-browser playback, frame-accurate comments, and formal approval tracking.